Here is the first page of my creative brief that talks about initial creative solutions.
This is the second page of my creative brief and continuing to talk about the objectives and solutions to this design.
This is some inspiration I found that guided me towards different ideas on how to approach my designing concepts.
I started off trying to find the style I was looking for. Some references I had, inspired me to do a grungry type of poster. I used the words 'Break the Cycle, Upcycle' as a tagline to get the audience's attention. However, I felt like this wouldn't work considering Union Station isn't very grungy through their atmosphere.
Here is my second attempt, in this one I focuses on my color choices and continue to find the style I was aiming for. I used lighter colors and added the megaphone to shout the message across. I felt like something was missing, but I wasn't sure of what. I took a break here to continue on.
By my third attempt, I wanted to move away from what I was comfortable in and try a design concept that I was unfamiliar with. I started to do a newspaper themed poster, and although I really liked this. I thought about if it would grab the attention of the audience and quickly realized that a newspaper wouldn't appeal to the attendees of this event as it could be classified as a boring approach to a unique festival.
I came back to my second idea and was given possible suggestions on how to handle the type. I changed the colors to dark blue and a lighter green. I also came up with this typeface for 'Upcycle', and created a clipping mask of used material to make the shape of the microphone. I felt like I was on to something here and carried this concept to the next stage.
Over here, looking back on the yellow. I asked myself 'maybe this is too bright?' and I changed from the yellow to a softer blue. I also shifted away from the grungy typeface to something a little less intense. The more I looked at this, the more I was enjoying the 'Upcycle' typeface and felt encouraged to leave this idea where it is and continue to see if I could create something new.
Since I had a few versions of the typeface made. I explored opportunities in which they were used. Here I took off the arrows on the 'u' and the 'e' and extended the lines to the page edges. Doing this gave me an interesting grid structure to follow. I found a typeface that I felt matched the style and energy of my 'Upcycle' text and started placing information about where the event will be held, and the date. Background choice was difficult as seeing from my past experimentation. Here, I decided to use crumpled up paper for my background. This seemed to be a lot cleaner than just using a solid color.
In this version, I kept the arrow on the 'u' but switched sides it was going to be on. I also converted the color over to the darker blue. Using the extended lines off the page, I decided to make them green as this effect seem to make more sense for me. I also played with type size and spacing. The way 'Union Station' and 'Kansas City, MO' stacked up was sleek and I wanted this to translate on the whole poster. I then thought about how I could approach 'Art Festival' and the date to let it feel more cohesive as a whole.
This is the final result. I made some additional adjustments such as spacing. I pushed 'Art Festival' over the left and pulled 'Oct. 21-22' upwards to create better flow. Along with that, I added the sponsors of the event and some activities that will be at the festival. I did attempt to put some type of imagery on these versions, I decided not to add the imagery after seeing how unbalanced my grid structure felt. Overall, I was pretty happy with how my poster came out and the process of how I got here is pretty neat to see.
